Despite
a place in history as the UK's 'ideas region' and our
current position as a world-class location for business,
innovation and discovery, the East of England has not
yet developed a strong and consistent image and identity.
The development
of a brand for the East of England plays a key role in
addressing this issue.
Strong brands are
important. The principles of branding are the same for
regions as for businesses – the East of England
is competing with other regions to become one of the top
European economies and it is essential that we present
a clear and consistent message.
We have
a powerful story to tell. It is time to put the East of
England firmly 'on the map'...
